destination

Amplitude

Empower your product teams with richer data from your warehouse to perform deeper analysis and better understand user behavior

Ideally, your data warehouse should contain all your customer data and when that is the case, using your warehouse as the source for your Amplitude data enables richer product-usage analysis. You can sync enriched data from your warehouse to create more granular segments in Amplitude as well as bring in data from your engagement tools. Moreover, you can ensure that the data in Amplitude is always up-to-date and in the expected format for your Product and Growth teams. Lastly, if your company also uses a Business Intelligence tool such as Looker or Mode alongside Amplitude, you can ensure that the data is consistent across both systems since your data warehouse is the only source of data.Use Cases

Sync enriched customer data to perform granular user and cohort analysis
Export your warehouse data to Amplitude frequently and in a reliable manner
Go beyond event analysis and understand who the user is with enriched entity data