Sync data from SQL Server to Google Ads

Trusted by

  • Autotrader.
  • Lucidchart.
  • Betterment.
  • Compareclub.

Use Cases

  • Check mark.

    Upload lists to Google Ads to run ads based on certain attributes within your database, such as people who have visited your site

  • Check mark.

    Run lookalike audiences on Google Ads using subsets of your users rather than all of them

  • Check mark.

    Continuously fuel your Google Ads custom audiences with live data so that data never goes stale

How our customers activate their data

Don’t just keep your data locked in dashboards. Send your valuable data models like LTV, ARR & more to the tools your teams live in day-to-day so that together you can grow your business.

RetoolZeplin

Step By Step Guide

  1. PostgreSQL query preview
    Select the data you need from SQL Server

    Write SQL directly, define the data you need in our Visual Audience Builder or import from existing tables and dbt models.

  2. Integration option tool logos
    Choose Google Ads from our catalog

    Connect to Google Ads with your credentials.

  3. Mapping configuration preview
    Manage Mappings

    Configure the mappings that define how fields from your query should map to fields in the destination.

  4. Schedule setup preview
    Set up a schedule and begin syncing data

    Multiple basic and advanced scheduling options are available. Set up one of these and watch as data begins syncing!

By data teams, for data teams

No scripts. No APIs. Just SQL.

Don’t waste your time building custom integrations with each SaaS tool. Focus on building data models instead.

Dbt, Looker, Airflow
Leverage the Modern Stack

Use your existing dbt and Looker models. Trigger syncs with Airflow, dbt Cloud, Dagster, or by hitting our API.

Slack observability and alert
Observability and Alerting

Get alerted when syncs fail in Datadog, Pagerduty, & Slack. Then, use our live debugger which records all responses from API requests to fix errors.

Version control with GIT
Version control with Git

Hightouch encourages engineering best practices by bi-directionally syncing all configuration changes with git.

Turn your warehouse into your CDP
Turn your warehouse into your CDP

Don't wait 6 months to implement a CDP. Hightouch turns your warehouse into a CDP so you can activate your data now and use flexible data models

Why Hightouch

  • Clock.

    No Scripts. No APIs. No CSVs. Just SQL

    Don’t waste your time building custom integrations for each of your SaaS tools. Activate your data instantly across all of your business tools.

  • Data model.

    Flexible Data Models

    Build your data models once and reuse them anywhere. Leverage your data models in the warehouse, write SQL statements, or take advantage of your existing BI tools.

  • User with a settings wheel.

    Self-Serve Audiences

    Enable business teams to build custom audiences without SQL using a simple drag and drop interface leveraging the data models your team has already set in place.

  • Scale.

    Scale

    Sync hundreds, thousands, or millions of rows from your warehouse without worrying about API failures or rate limits.

  • Eye.

    Deep Observability

    Track changes using Git for version control and monitor your syncs in real-time using our debugger and alerts

About
SQL Server

SQL Server is a relational database management system, or RDBMS, developed and marketed by Microsoft.

Learn more about SQL Server

About
Google Ads

Google Ads remarketing allows you to advertise to people who have previously visited your website, used your mobile app, or who are in your CRM databases, by showing them relevant ads when they visit other sites or search on Google. The user lists used in remarketing can also be used for other types of audience targeting, such as Customer Match.

Learn more about Google Ads

Salesforce wasn’t built for product-led growth companies. The key to finding qualified leads across Zeplin’s millions of users is looking at product usage metrics. Without Hightouch, our account team is running blind.

Andrew Yip
Andrew YipSales Operations @ Zeplin

With Hightouch, we have confidence that we can get the data we need into HubSpot to run campaigns with fresh data to add that personal touch

Jake Levinger
Jake LevingerMarketing Operations @ Retool

The value is being able to pull in Salesforce, Marketo, Asana, NetSuite and Lever, and blend the data from historically separate departments together for analysis. With Hightouch we can then push it out to make sure that everyone's looking at the same metrics.

William Tsu
William TsuCustomer Success Operations @ Blend

We integrate with over 80+ Destinations

AmplitudeIterableAirtableChurnzeroIntercomMixpanelWebhooksGainsightPostgres RDSMarketoHubspotNetsuitemParticleSendgridTotangoKlaviyoStripePendoOnesignalTalkdeskZendeskFacebookActiveCampaignVeroSalesforceSegmentGoogle AdsGoogle SheetsMailchimpSlackAsanaCustomer.ioBing AdsFrontQualtricsAnaplanRudderstackPagerdutyAcousticAmazon AthenaSnapchatTikTok

Ready to leverage your customer data?

Hightouch logo

Your data warehouse is your source of truth for customer data. Hightouch syncs this data to the tools that your business teams rely on.

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All rights reserved.

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